Public Speaking Training:
20 Questions to Ask BEFORE Hiring A
Here are 20 questions to help
you to find the best speaker to suit any engagement. Asking the right
questions when interviewing a public speaker is very
important to the overall outcome of your program. It was designed to help you
determine their skill level and abilities.
The skills from your public speaking training will help you to
pick the right speaker for the job. Don't settle for someone who doesn't have
the style your looking for--it's worth the time and effort to find the right
- Is the public speaker's topic right for my audience?
- Does the speaker have good references?
- Does the speaker have audio and/or video demonstration materials? These
materials should show you what the speaker is like in front of an audience.
Caution: Don't get hung up on the topical information on the demo tape.
Remember that you are looking to see how the speaker or trainer works at the
front of the room.
- Does the speaker use only clean and appropriate humor? Off-color, racial,
ethnic, gender, or even slightly blue jokes or comments can turn your
audience off in a second. Ask the speaker's references about this.
- Does the speaker offer any discounts on his or her fee? (For certain
geographical areas, resorts, time of year, non -profit organization)?
- Can the speaker fill more than one slot which will save money on hiring
another speaker and paying additional travel costs?
- What are the payment terms of the speaker's contract? Typically, a
50 percent deposit is required to hold a speaker's date.
- Does the speaker customize his presentations? To what level?
- Is the speaker entertaining and fun as well as informative?
- Does the speaker do thorough pre- program research? Will the speaker be
interviewing employees or members of the organization, or getting
information about the organization and industry to prepare for the
- Does the speaker provide handout masters and/or finished handouts? Often
your organization's name, logo, and particulars can be incorporated in the
- Does the speaker involve the audience? Depending on the type of
presentation (is this a lecture or a training workshop?), the speaker should
speak directly to the audience, and encourage questions.
- Can you arrange to preview the speaker at nearby functions to get a clear
picture of the speaker's delivery, manner, language, and poise?
- Does the speaker have materials for hearing and sight impaired audience
members? (i.e., Handouts in Braille, audio tapes, etc.)?
- Is the speaker accessible to all attendees before and after the event?
Make sure the speaker is willing to arrive early and stay for a while after
the event. The audience will want to shake hands, ask questions, get
autographs, and ask about materials for sale. Tip: Always include a
break after each speaker.
- Does the speaker "hardsell" products from the platform?
- Is the speaker's office responsive to requests for information? Will
the speaker's bureau help you get answers to all of your questions?
- Is the speaker easy to get along with (Determined from references and
personal conversations)? Does he or she make very strict demands? Is
he or she willing to make last-minute adjustments?
- What is the speaker's fee?
- Is the speaker's fee negotiable? If yes, what do you have of value to give
in return for a fee reduction? Possibilities might be a video tape
master, list of attendees, testimonial letter, referrals, extra night
accommodations, choice of time slot, choice of date, multiple performance
contract, extra publicity, spouse airfare and meals, products, or services.