Public Speaking Training:
I teach about using mock ups the right way and how to maximize their
effectiveness in my public speaking training.
A mock up is when you create a fake visual, for example you can make fake
newspaper articles, headlines and book covers by using your computer software
Here is a great tip from my public speaking training. To create a mock up of an article that looks like its from a newspaper,
simply find the column function on your word processor and set the column width
to approximate the size of a real newspaper. It really does not matter that you
don't have actual newsprint to hold up to the audience, because for all they
know you could have cut the article from a newspaper and photocopied it.
The easiest way to use your mock up is to tape your headline or article on one
of the inside pages of a real newspaper and then open the paper so you can read
the article, while the audience thinks it is a real newspaper.
You can create "mock ups" that are not limited to look like
newspapers. Humorist and parody writer David Glickman uses this really funny
mock up. He uses his printer to duplicate the black box and yellow letters
that are on the front of all the Dummies series of books. He then pastes his new
title over the one on an actual Dummies book. The audience then focuses on the
big black box from a distance where you can't even tell it is a mockup.
I used this same idea for a big cable company I did a presentation for. The
title was, Digital Cable TV Maintenance and Installation for Dummies. It
obviously wouldn't work for every audience, but to the cable company it was
hilarious. You can also mock up fake telegrams and letters from well known
people who are not at your public speaking event.